The importance of a
well-thought-out strategy
Do you really know your audience?
Often, the audience is pre-defined and based on assumptions. Whether it’s the launch of a new product, a new service or a new brand, as a marketer, you often have the « ideal » client in mind and your whole strategy aims to reach and convert this person into a prospect or a client. By doing so you probably miss a whole target audience that might actually be great for your business.
Your client
Also your clients
At Brand New Day Agency, we believe in data instead of « gut-feelings »:
Audience Profiling
We use a unique audience profiling solution, SoPRISM, that enables us to gain valuable, precious insights regarding your target group.
A-Z testing
We have a disruptive A-Z testing approach that enables us to discover new potential target groups, gain knowledge and generate detailed insights.
Do your social media efforts match
your marketing goals?
People often wonder about social media ROI. Why investing in these channels? How can I measure the results? Is it really worth it? For us, the answer to all these questions lies in one single concept: the sales funnel. There is no such thing as ‘social media marketing’. Social media happens to be one of the channels you can use to achieve your business goals. Tell us what your objectives are and we will know how to translate them into a measurable, actionnable strategy.
Awareness
REACH
Medium: [Live] video content /
slideshow/stories/
.
KPI’s: Reach, impressions, frequency, CPM,
# of thruplays, Cost per Thruplay,
Estimated brand lift, estimated conversion lift,
estimated ad recall,…
Consideration
WEBSITE TRAFFIC
Medium: Link posts/carrousels/
Instant experiences
.
KPI’s: # of thruplays, cost per thruplay, # of link click, CPC, # of landing page views, cost per landing page views, # of conversations started, CTR, # of app installs, CPI,…
.
Conversion
LEADS & CONVERSIONS
Medium: Lead forms/link posts/
carrousels/Instant experiences/
dynamic ads
KPI’s: # of conversions (# of actions), cost per conversion (cost per action),…
.
Loyalty
ENGAGEMENT & REACH
Medium: Any #ugc, influencers content
.
KPI’s: # of engagement, cost per engagement, # of UGC, # of mentions, Quality of reviews,…
.
A simple framework with 3 steps to success
« We’ve always worked with these three essential components but the balance of power between content and media has reversed. Previously, it was all about creating great content and then amplify it to make sure it reaches its audience. Now, we first define our advertising approach and then we create the content that betters fits our goals.»
Media
We ensure the best results with our sharp, disruptive advertising approach. No matter what your goal is, we will come up a well thought- out ROI-oriented strategy.
Creative
Our content team will make sure you benefit from the best format and creative recommendations to make your message powerful and efficient. Our community managers will also take care of your clients.
Measurement
Unlock the full power of your own data thanks to our tailor- made multi-level reporting approach. For any of your social media campaigns, you will benefit from a detailed report so you can gain valuable learnings and recommendations.
Do you want to benefit from our expertise?
Contact Us
Looking for a partner with a disruptive approach to take your digital activities
to a new level?
