Why do people REALLY run in 2025?

Insightive unveils exclusive insights for brands ready to lead — not just follow the crowd.

Based on the analysis of more than 20 brands & + 10 000 behaviroral data sets 

Trusted by top brands like Delhaize, Geberit, Quick-Step, Mercedes-Benz, ixina, Alpine for 12 + years 

What’s inside the report?

A data-driven deep dive  powered by exclusive social audience intelligence, behavioral insights and competitive analysis  to decode the runners of 2025 and how they’re shaping cultural and commercial shifts.

This unique report analyzes over 1,000 posts from 20 leading running apparel brands on Instagram, combining advanced social listening, audience mapping and real behavioral patterns to bring you actionable, authentic insights.

 

Insights like never seen before

You’re about to unlock unique, data-powered narratives that reveal what drives today’s runners — and how your brand can harness these powerful cultural codes.

Exclusive data, beyond the obvious

Sourced from advanced social audience tools (like SoPRISM and Audiense, FanPageKarma), this report doesn’t just look at surface-level stats — it reveals how runners feel, share, and evolve in 2025.

Behavioral in-depth intelligence

We’ve mapped 4 unique runner profiles and motivations — from community seekers to lifestyle-driven athletes — to give you an authentic view of their engagement patterns.

Actionable insights, not just numbers

Our competitive analysis shows what works (and what doesn’t) for top brands in this space — so you can turn these insights into sharper campaigns, partnerships and content strategies.

A unique edge for your brand

Forget generic benchmarks. This is data you won’t find anywhere else — and it’s designed to help you lead, not just follow.

Who is this report for?

Whether you’re in sports, lifestyle, tech or any sector driven by engaged communities, this report will inspire your next move.

“We didn’t just want to analyze runners — we wanted to understand what they’re telling us about culture, community and belonging. These insights are here to help you see beyond the obvious and act with clarity.”
Giacomo Citton | Sabina Gishvarova
Business Developer & Managing Director @ Insightive (Brand New Day)

Ready to harness what’s really driving today’s runners — and use it to fuel your next move?

We are Insightive: the digital market research department of Brand New Day

At the heart of Brand New Day — a 360° social media agency trusted by global brands for over 12 years — Insightive is where digital market research meets real-world action.
We go beyond data, blending social audience intelligence, behavioral insights, and competitive analysis to decode what drives audiences and how they evolve.

Our strength? We’re not just analysts. We’re also creators — with hands-on experience crafting content and managing social media. This means our insights aren’t just interesting. They’re actionable, built for marketers who want to stay ahead and lead with confidence.