Why do people REALLY run in 2025?
Insightive unveils exclusive insights for brands ready to lead — not just follow the crowd.
Based on the analysis of more than 20 brands & + 10 000 behaviroral data sets
Trusted by top brands like Delhaize, Geberit, Quick-Step, Mercedes-Benz, ixina, Alpine for 12 + years
What’s inside the report?
A data-driven deep dive powered by exclusive social audience intelligence, behavioral insights and competitive analysis to decode the runners of 2025 and how they’re shaping cultural and commercial shifts.
This unique report analyzes over 1,000 posts from 20 leading running apparel brands on Instagram, combining advanced social listening, audience mapping and real behavioral patterns to bring you actionable, authentic insights.
Insights like never seen before
You’re about to unlock unique, data-powered narratives that reveal what drives today’s runners — and how your brand can harness these powerful cultural codes.
Exclusive data, beyond the obvious
Sourced from advanced social audience tools (like SoPRISM and Audiense, FanPageKarma), this report doesn’t just look at surface-level stats — it reveals how runners feel, share, and evolve in 2025.
Behavioral in-depth intelligence
We’ve mapped 4 unique runner profiles and motivations — from community seekers to lifestyle-driven athletes — to give you an authentic view of their engagement patterns.
Actionable insights, not just numbers
Our competitive analysis shows what works (and what doesn’t) for top brands in this space — so you can turn these insights into sharper campaigns, partnerships and content strategies.
A unique edge for your brand
Forget generic benchmarks. This is data you won’t find anywhere else — and it’s designed to help you lead, not just follow.
Who is this report for?
Whether you’re in sports, lifestyle, tech or any sector driven by engaged communities, this report will inspire your next move.
Ready to harness what’s really driving today’s runners — and use it to fuel your next move?
We are Insightive: the digital market research department of Brand New Day
At the heart of Brand New Day — a 360° social media agency trusted by global brands for over 12 years — Insightive is where digital market research meets real-world action.
We go beyond data, blending social audience intelligence, behavioral insights, and competitive analysis to decode what drives audiences and how they evolve.
Our strength? We’re not just analysts. We’re also creators — with hands-on experience crafting content and managing social media. This means our insights aren’t just interesting. They’re actionable, built for marketers who want to stay ahead and lead with confidence.