Social media strategy

The importance of a
well-thought-out strategy

You will not consider building a house without architectural plans, will you? So why would you go on social media without having defined a proper strategy first? Without a clearly defined plan, your social media efforts and spendings could become worthless and your whole communication could eventually collapse. The lack of a real long-term vision is often the reason why you feel like you’re failing at your social media strategy or you don’t even want to explore that field any further. By building a strong, well-documented strategy you can make sure you can really measure the ROI of your marketing efforts. So before even considering creating great content that will cost you lots of budget and time, have you already given the following elements some good thought?
Sabina Gishvarova-Managing director

Do you really know your audience?

Often, the audience is pre-defined and based on assumptions. Whether it’s the launch of a new product, a new service or a new brand, as a marketer, you often have the « ideal » client in mind and your whole strategy aims to reach and convert this person into a prospect or a client. By doing so you probably miss a whole target audience that might actually be great for your business.

Your client

Also your clients

At Brand New Day Agency, we believe in data instead of « gut-feelings »:

Audience Profiling

We use a unique audience profiling solution, SoPRISM, that enables us to gain valuable, precious insights regarding your target group.

A-Z testing

We have a disruptive A-Z testing approach that enables us to discover new potential target groups, gain knowledge and generate detailed insights.

Do your social media efforts match
your marketing goals?

People often wonder about social media ROI. Why investing in these channels? How can I measure the results? Is it really worth it? For us, the answer to all these questions lies in one single concept: the sales funnel. There is no such thing as ‘social media marketing’. Social media happens to be one of the channels you can use to achieve your business goals. Tell us what your objectives are and we will know how to translate them into a measurable, actionnable strategy.



Medium: [Live] video content /

KPI’s: Reach, impressions, frequency, CPM,
# of thruplays, Cost per Thruplay,
Estimated brand lift, estimated conversion lift,
estimated ad recall,…



Medium: Link posts/carrousels/
Instant experiences

KPI’s: # of thruplays, cost per thruplay, # of link click, CPC, # of landing page views, cost per landing page views, # of conversations started, CTR, # of app installs, CPI,…



Medium: Lead forms/link posts/
carrousels/Instant experiences/
dynamic ads

KPI’s: # of conversions (# of actions), cost per conversion (cost per action),…



Medium: Any #ugc, influencers content

KPI’s: # of engagement, cost per engagement, # of UGC, # of mentions, Quality of reviews,…

A simple framework with 3 steps to success

« We’ve always worked with these three essential components but the balance of power between content and media has reversed. Previously, it was all about creating great content and then amplify it to make sure it reaches its audience. Now, we first define our advertising approach and then we create the content that betters fits our goals.»


We ensure the best results with our sharp, disruptive advertising approach. No matter what your goal is, we will come up a well thought- out ROI-oriented strategy.


Our content team will make sure you benefit from the best format and creative recommendations to make your message powerful and efficient. Our community managers will also take care of your clients.


Unlock the full power of your own data thanks to our tailor- made multi-level reporting approach. For any of your social media campaigns, you will benefit from a detailed report so you can gain valuable learnings and recommendations.

Do you want to benefit from our expertise?

Contact Us

Looking for a partner with a disruptive approach to take your digital activities
to a new level?

Send us a message